Social CRM Tools Features

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Brand Tracking

Monitor social media posts or web that mention a particular brand

Calendar/Reminder System

Notifications/alerts for upcoming events or tasks

Customer Support

Provide online support for your customers through live chat or help desk functionality

Email Marketing

Create and send email blasts/campaigns

Lead Capture

Automatically identify and save contact information for potential customers

Lead Nurturing

Engage with a lead throughout the sales process by actively providing information

Live Chat

Ability to chat online in real time

Marketing Automation

Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding

Multi-Channel Social Integration

Integrate with more than one social media network

Sentiment Analysis

Categorize emotions expressed in written text and identify if they are positive, negative or neutral

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Task Management

A running list of action items and their respective status

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