Transactional Email Software Features

AB Testing

Create two versions of content actions and gauge which is more effective

API

Allows for integration with other systems/databases

Auto-Responders

Create and automatically send premade copy in response to customer's messages

Click Tracking

Track the amount of clicks on individual products to measure campaign results

Contact Database

Centralized database of stakeholders and their contact information

Customer Segmentation

Process of dividing customers into groups based on common characteristics such as gender, interests, buying habits, or demographic

Dynamic Content

Create marketing content that changes based on the viewer

Email Management

Integrate with email such as Gmail, Outlook, Yahoo, etc.

Email Tracking

Track delivered, received, and opened emails

Event Triggered Actions

Send mail based on customer behavior

List Management

Manage contacts across multiple mailing lists

Message Personalization

Automatically personalize text messages using templates and custom fields

Reporting/Analytics

View and track pertinent metrics

Simple Mail Transfer Protocol (SMTP)

Internet standard communication protocol to transmit electronic mails

Template Management

Create, save, and re-purpose formatting for emails, forms, and other campaign elements

Third Party Integrations

Improve business process by accessing more features and applications by combining third party integrations

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