Marketing Automation Software Features

AB Testing

Create two versions of content actions and gauge which is more effective

Customizable CTAs

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Drip Campaigns

Create a path to complete a specific goal and guide leads based on the time between actions

Dynamic Content

Create marketing content that changes based on the viewer

Landing Pages/Web Forms

Create an online form to capture new lead information

Lead Qualification

Score a lead on their quality or likelihood to buy based on certain behaviors

ROI Tracking

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Sales Analytics

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Search Marketing

Track visibility and traffic from search engines

Segmentation

Group leads or contacts based on their specific characteristics

Social Marketing

Manage campaigns and track engagement for marketing efforts across social media channels

Website Visitor Tracking

Monitor activity of individuals who visit your website using cookies

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