Top Campaign Management Software
Campaign Management software enables organizations to automate the tracking, delivery, reporting and analysis of marketing campaigns and promotions through the integration of customer data sources and the ability to parse the data through a broad range of analytic searches. Use our rankings below to compare Campaign Management Software options and features, and find the best one for you and your business.
Campaign Management Software Features
AB Testing
Create two versions of content actions and gauge which is more effective
Campaign Analytics
Track and interpret campaign performance metrics
Campaign Planning
Plan and strategize marketing campaigns
Channel Management
Ability to see leads received from various distribution channels in one place
Contact Database
Centralized database of stakeholders and their contact information
Content Management
Creating, updating, monitoring accuracy, and ensuring brand consistency for all written materials that are distributed to stakeholders.
Conversion Tracking
Keep a track of interactions with the customer during the virtual tour and convert leads into successful opportunities
Email Marketing
Create and send email blasts/campaigns
Event Triggered Actions
Send mail based on customer behavior
Lead Management
Store information about leads and contacts and track them through the sales process
Multi-Campaign
Manage multiple campaigns in one system
Social Media Integration
Integrate with Facebook, Twitter, LinkedIn, etc.
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