Website Optimization Tools Features

AB Testing

Create two versions of content actions and gauge which is more effective

Campaign Management

Create a collection of marketing actions to complete specific goals.

Competitive Analysis

Evaluating strengths and weaknesses of companies with the same target audience

Content Management

Creating, updating, monitoring accuracy, and ensuring brand consistency for all written materials that are distributed to stakeholders.

Data Visualization

Graphical representation of the data

Engagement Tracking

Tracks metrics that provide insight into how a customer/user interacts with any interface/product.

Keyword Research Tools

Software programs that assist in the ideation and discovery process of new search terms for online pages

Link Management

Monitoring and organizing references from a webpage to external sites and internal pages

Performance Metrics

A set of indicators that tracks how well an organization, a division, or a particular project are performing

Problem Area Alerts

Highlighting or otherwise flagging areas that require review or change

Visitor Tracking

Track visitor in-time, out-time, and purpose of visits.

Web Traffic Reporting

Keep track of the amount of data sent and received the visitors to a website

Website Analytics

Track and analyze information regarding website visitors

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