Product Analytics Software Features

AB Testing

Create two versions of content actions and gauge which is more effective

Cohort Analysis

Analytics that breaks the data in a data set into related groups/categories.

Conversion Tracking

Keep a track of interactions with the customer during the virtual tour and convert leads into successful opportunities

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels.

Customer Segmentation

Process of dividing customers into groups based on common characteristics such as gender, interests, buying habits, or demographic

Engagement Tracking

Tracks metrics that provide insight into how a customer/user interacts with any interface/product.

Funnel Analysis

Method of analysis that visualizes the series of events that lead towards a defined goal.

Interactive Reports

Edit and personalize data view as needed

Machine Learning

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Session Recording

Record active support and chat sessions for auditing and training

Usage Tracking/Analytics

Track and interpret metrics on the usage of application or campaign performance

Related to Product Analytics Software