Top Marketing Analytics Software
Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments. . Use our rankings below to compare Marketing Analytics Software options and features, and find the best one for you and your business.
Marketing Analytics Software Features
AB Testing
Create two versions of content actions and gauge which is more effective
Campaign Analytics
Track and interpret campaign performance metrics
Conversion Tracking
Keep a track of interactions with the customer during the virtual tour and convert leads into successful opportunities
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels.
Engagement Tracking
Tracks metrics that provide insight into how a customer/user interacts with any interface/product.
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
Predictive Analytics
Predict future data based on historical data sets
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Search/Filter
Search available resources to locate required information
Website Analytics
Track and analyze information regarding website visitors
Related to Marketing Analytics Software
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Marketing Automation Software
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Predictive Analytics Software
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. Read More
On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards. Read More
Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more. Read More
Tableau helps people and organizations become more data-driven as the trusted leader in analytics. Learn More! Read More
ContentStudio is a data-driven content marketing and social media tool that allows you to discover, compose and share engaging content. Read More
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue. Read More
Empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Read More
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business. Read More
Improve social strategy with a powerful social media analytics and reporting suite | Try Sprout Free For 30 Days. Read More
Hotjar is built to compliment your traditional analytics, adding the qualitative to the quantitative data. Trusted by 900,000+ websites Read More